Fido Dido

Fido Dido is a cartoon character created by Joanna Ferrone and Sue Rose. Rose first developed the character in 1985 on a napkin in a restaurant. Fido Dido was licensed to PepsiCo in the 1980s, but the character did not receive much attention or popularity until the early 1990s on numerous products, particularly stationery. Later, he was replaced with Cool Spot as the brand mascot. Fido Dido reappeared in the 2000s and is currently used on cans and advertising for 7 Up in countries worldwide from six different continents.

Fido Dido has been licensed to Pepsico for their 7 Up and Slice brands in markets outside the United States; 7 Up, a product of Dr Pepper Snapple Group, is licensed to Pepsico for manufacture and distribution in markets outside the US.

Fido Dido and other friends also appeared in Saturday morning bumpers for CBS from 1990 to 1993.

In 1993, a Fido Dido video game was created for the Sega Mega Drive, but was not very successful.

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